The UN Global Compact has announced the launch of the WindMade, a global consumer label for companies and organizations for reporting their use of wind power and other sources of renewable energy such as hydroelectric and solar power in their daily consumption.
WindMade is the first eco-label supported by the UN Global Compact, a strategic policy initiative for businesses committed to aligning their operations and strategies with ten accepted principles in the areas of human rights, labor, environment and anti-corruption.
Georg Kell, Executive Director of the UN Global Compact noted that “business, as a primary driver of globalization, can help ensure that markets, commerce, technology and finance advance in ways that benefit economies and societies everywhere.”
The WindMade label will provide a certification for corporations to communicate to their consumers the use of renewables and for consumers. WindMade will also help the consumer to easily identify products made by using wind energy and other renewable sources of energy.
The leading actors behind the creation of WindMade include, UN Global Compact, WWF, Vestas Wind Systems, the Global Wind Energy Council (GWEC), the LEGO Group, Bloomberg and PricewaterhouseCoopers. Criteria for the label include the need for a minimum of 25 percent of the electricity consumption coming from wind energy. Other renewable sources of energy such as solar and hydro energy can also be indicated in the label.