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Yves Béhar is the founder of fuseproject, a San Francisco based design agency contributing to areas that include technology, furniture, sports, lifestyle and fashion. Béhar brings a humanistic approach to his work with the goal of creating projects that are deeply in-tune with the needs of a sustainable future, connected with human emotions and which enable self-expression.
Béhar was born in Switzerland and studied industrial design in Europe and the U.S. Fifteen years ago he moved to San Francisco at a moment of immense technological innovation; “those innovations were a part of everyday culture here and became an additional tool-set for my work as a designer,” Béhar says. He credits his design ethos in part to growing up in Switzerland with a Turkish father and East German mother; “I have a triad personality,” he explains. “There’s the warmer, expressive, story-telling culture of Turkey combined with an ethic of quality that comes from Switzerland, and the California tech-causal culture mixed in.”
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