Dr. Meghana Bhatt, Vice President, Research and Development: Dr. Bhatt is an expert in the field of decision making research. She has trained extensively for a decade in cognitive and behavioral science. At Harvard, where she received her A.B. with honors in Math, she participated in innovative research on how people do not always behave rationally when making decisions. She went on to do her Ph.D. with Dr. Colin Camerer at Caltech, becoming a seminal investigator in the new field of neuroeconomics. She was among the first researchers to study the neural underpinnings of strategic thinking. In recognition of her work, Dr. Bhatt was selected by LAist as one of their 20 most interesting LA residents under 30. Dr. Bhatt went on to a postdoctoral fellowship in neuroscience at the Human Neuroimaging Lab at Baylor College of Medicine with Dr. Read Montague, where she continued to develop her work on the connection between brain activity and behavior. Dr. Bhatt has published her work in high-profile scientific journals including Science and Proceeding of the National Academy of Sciences. Her work has been featured and discussed in numerous news reports, including the New York Times, The Atlantic, Psychology Today, USA Today and Business Insider. Through her affiliation with the Virginia Tech Carilion Research Institute, she currently directs a million dollar research program focused on continuing to improve our understanding of how people make decisions. Prior to joining FEM Inc. Dr. Bhatt served as an assistant professor at the City of Hope National Medical Center where she was leveraging her expertise in decision making to improve the treatment of diabetic patients. Dr. Bhatt chose to join FEM Inc. because she is passionate about using her expertise to empower women by reframing the way they see themselves and their options. Throughout her career, she has been an advocate for women, from serving on the board of the Radcliffe Union of Students to teaching underprivileged female high school students in Houston. Dr. Bhatt gives FEM Inc. a unique edge in evaluating content as her original research serves as the basis for how FEM Inc. models the impact of media on perceptions, behavior and engagement.