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WWF Campaign © WWF

Mobilizing millions to support conservation.

12,000 programs worldwide.

At the close of its fiftieth year, WWF – recognizable solely by its black and white panda logo – is an iconic presence. It is the largest independent conservation organization in the world with more than 1,300 on-going projects in over 100 countries. 

WWF focuses on two main areas, biodiversity protection and sustainable development. While the organization’s activities are vast and often technical, it has mastered social engagement as a core tool to achieve its mission. In the area of biodiversity for instance, WWF has enabled Google Earth maps to allow the public to follow polar bears in the Arctic, observe giant panda habitats in China, take a virtual tour of the Amazon, explore the Greater Mekong eco-regions and visit the wetlands of the Pantanal Basin. This awareness-raising role is backed by co-operative partnerships with the private sector to improve sustainability practices, community outreach programs at the local level, direct policy advocacy with governments and scientific research. 

Under a business-as-usual scenario, people will be using twice as many natural resources than can be replenished by 2050. With a range of partnerships, WWF is targeting 35 priority locations, 36 species, and six ‘footprint’ areas in the year ahead to continue its sustained conservation efforts in the hope of reversing this pattern.

(Photo © WWF)