An award-winning documentary filmmaker, Julia Bacha has focused on the media’s role in perpetuating violent conflict, advocating for the “power of attention” in changing the world for the better. Her philosophy is at the core of the work of Just Vision, an organization using documentaries as public education tools to embolden overlooked non-violent movements in Israel and Palestine. Placing power in the hands of the audience, Bacha is convinced in a society inundated by imagery, personal choices can and do matter.