Gildas Andriamalala works to reduce the threat of overfishing in his native Madagascar, using social marketing to engage local communities. Gildas finds creative channels to share the message of sustainable fishing, in ways that give that message more impact with the community members.

To find out more about Gildas's campaign, visit: 

http://www.rareconservation.org/article/andavadoaka-coast-madagascar